Privacy Policy

Last updated: September 2026

emeraldcrane is committed to protecting your privacy and ensuring that your personal information is handled responsibly. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Information We Collect

We may collect personal information that you voluntarily provide to us when you:

• Complete forms on our website
• Subscribe to our newsletter or updates
• Contact us via email or other means
• Register for our services
• Participate in surveys or promotions

The personal information we collect may include:

• Name and contact details (email address, postal address)
• Property requirements and preferences
• Budget and timeline information
• Communication history with our team

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device, including:

• IP address and browser type
• Operating system
• Pages visited and time spent on each page
• Referring website address
• Date and time of visits

How We Use Your Information

We use the information we collect for various purposes, including:

• Providing and improving our property search services
• Responding to your enquiries and requests
• Sending relevant property information and updates
• Analysing website usage to improve user experience
• Complying with legal obligations
• Protecting against fraudulent or unauthorised activity

Legal Basis for Processing

Under UK data protection law, we process your personal information based on one or more of the following legal grounds:

• Your consent
• Performance of a contract with you
• Compliance with legal obligations
• Our legitimate business interests

Information Sharing

We do not sell, trade, or otherwise transfer your personal information to third parties except in the following circumstances:

• With service providers who assist in operating our website and services
• When required by law or to protect our rights
• With your explicit consent
• In connection with a merger, acquisition, or sale of assets

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. When your information is no longer needed, we will securely delete or anonymise it.

Your Rights

Under UK data protection legislation, you have the following rights:

• Right to access your personal information
• Right to rectification of inaccurate information
• Right to erasure of your information
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent

To exercise any of these rights, please contact us using the details provided below.

Security Measures

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies.

Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy regularly.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

emeraldcrane
47 Colmore Row
Birmingham B3 2BS
United Kingdom
Email: [email protected]